๐ฃ๐ง๐๐โข ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ ๐๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฎ๐ ๐ฃ๐ต๐ถ๐น๐ถ๐ฝ๐ฝ๐ถ๐ป๐ฒ๐ ๐๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ๐ ๐ญ๐ฑ-๐ฌ๐ฒ๐ฎ๐ฟ ๐ฆ๐น๐ผ๐ด๐ฎ๐ป ๐๐ถ๐ณ๐ฒ๐๐ฝ๐ฎ๐ป
Published October 9, 2026
Philippines Eyes Long-Term Tourism Branding With Proposed 15-Year Slogan Lifespan
๐ฃ๐ง๐๐โข ๐ฆ๐๐ฝ๐ฝ๐ผ๐ฟ๐๐ ๐๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฎ๐ ๐ฃ๐ต๐ถ๐น๐ถ๐ฝ๐ฝ๐ถ๐ป๐ฒ๐ ๐๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ๐ ๐ญ๐ฑ-๐ฌ๐ฒ๐ฎ๐ฟ ๐ฆ๐น๐ผ๐ด๐ฎ๐ป ๐๐ถ๐ณ๐ฒ๐๐ฝ๐ฎ๐ป
The Philippine Travel Agencies Association (PTAAโข), through its President, Jaison Yang, expresses support for consistency in the Philippinesโ tourism branding as the country considers a proposed 15-year lifespan for its tourism campaign slogan.
A long-term approach to tourism branding can help strengthen the countryโs tourism identity and build greater recognition in the international market through sustained and consistent promotional efforts.
As the Philippines explores a longer-term approach to tourism branding, PTAAโข underscores the importance of a recognizable and enduring tourism identity in strengthening the countryโs presence in the global tourism market.
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