PTAA TravelTour Expo
The country’s biggest and most awaited annual travel and tourism event. Organised every year by the Philippine Travel Agencies Association. The 33rd edition, “Love the Philippines! Love the World!”, ran February 6 – 8, 2026 at SMX Convention Center Manila, Mall of Asia Complex, Pasay City.
“Love the Philippines! Love the World!”
February 6 – 8, 2026 · SMX Convention Center Manila, Mall of Asia Complex, Pasay City · Halls 1–4 (Ground Floor) and Function Rooms 1–4 (Second Floor). Figures are from PTAA’s own performance report for the edition; dates for the next one are announced by the Secretariat.
Success indicators as charted in the 33rd edition report.
From the post-show survey of sponsors and exhibitors. Figures are the share of respondents rating each item Excellent or Very Good, with the 2025 result for comparison.
- 68% said the 2026 expo was better or much better than they expected; none said worse.
- Top reasons for exhibiting: to promote products (39 respondents), to generate immediate sales (31), to meet existing buyers (23).
- 86% of exhibitors also take part in other trade fairs, up from 68% in 2025.
From one hall to the whole convention centre
The expo began in 1993 as a market where PTAA members could offer discounted travel deals. Every figure below is floor space the show actually occupied.
Founded as an annual market where PTAA members could offer discounted domestic and international travel deals.
Grown to fill every hall of the original venue.
Moved to SMX.
The International Travel Trade Expo (iTTE) is added alongside the main show.
The only break in a run that had otherwise filled the entire SMX halls and function rooms each year.
173 sponsors and exhibitors across 278 booths, with 38,821 visitors.
The 32nd edition, “Beyond Borders!” — 339 sponsors and exhibitors, 777.5 booths, 103,009 visitors.
The 33rd edition, “Love the Philippines! Love the World!” — 370 sponsors and exhibitors, 880.5 booths and a record 118,358 visitors.
The expo, year by year
Photographs from the show floor, brought over from the expo's own archive.
Floor plans
The layouts published for the 33rd edition at SMX Convention Center Manila, Mall of Asia Complex, Pasay City. Open one to see it full size.
11th International Travel Trade Expo (iTTE)
A B2B travel trade mart held in the same venue as the TravelTour Expo, devoted to tapping the growing Philippine market for overseas travel. Exclusive to travel agents and tour operators, who use it to network with local and international travel-related suppliers.
Introduced in 2015 and running in the same venue as the main show.
- Airlines
- Travel Agencies and Tour Operators
- Hotels and Resorts
- Food Concessionaires
- Government, Local and National Tourist Organisations
- Travel and Tour Associations
- Embassies
- Cruise Liners and Shipping
- Travel Insurance
- Travel Essentials and Merchandisers
- Theme Parks and Entertainment
- DOT Regional Offices
- Holiday Travellers
- Incentive and Convention Planners
- Government and Business Leaders
- Direct Buyers
- Investors
- Travel & Tourism Trade Practitioners
- Corporate and Business Travellers
- Raffle Draws
- Corporate Game Shows
- Entertainment
- Exhibitors and Sponsors Presentations
- Quiz Bowl
- Conferences
Sponsors & media partners
As acknowledged in the 33rd edition report.
Organising Committee
The committee credited for the 32nd edition, the last one the expo published.
Exhibiting or attending
Mobile numbers can only be reached during business hours, Monday to Friday, 8am to 6pm.