𝗣𝗧𝗔𝗔 𝗕𝗮𝗰𝗸𝘀 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝗻 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴

𝗣𝗧𝗔𝗔 𝗕𝗮𝗰𝗸𝘀 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝗻 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 

The Philippine Travel Agencies Association (PTAA™) expressed its support for consistency in the country’s tourism branding as the Philippines considers a proposed 15-year lifespan for its tourism campaign slogan.

PTAA™ President Jaison Yang shared his insights on the proposal during an on-air interview with Zhander and Angel on DZXL News’ Ang Say ng Taumbayan, Alams Na! on October 14, 2026.

“We should not politicize the tourism sector,” Yang said, underscoring the importance of continuity in tourism branding and promotional efforts despite changes in leadership.

His statement underscores the value of continuity in tourism campaigns, which can help strengthen the country’s tourism identity, build international recognition, and reinforce the Philippines’ position as a competitive global destination through sustained promotional efforts.

Watch the full interview below!
Watch Here!!