33rd PTAA TravelTour Expo 2026

The 33rd PTAA TravelTour Expo, themed “Love the Philippines! Love the World!”, ran from 6 to 8 February 2026 at the SMX Convention Center Manila in the Mall of Asia Complex, Pasay City, filling Halls 1 to 4 on the ground floor and Function Rooms 1 to 4 on the second floor — 13,880 square metres in all. It was the largest edition on record: 370 sponsors and exhibitors across 880.5 booths, and 118,358 visitors over the three days, up from 103,009 in 2025. Travel agencies and tour operators (116) and hotels and resorts (113) made up almost two-thirds of the exhibitors, alongside 18 airlines, 13 Department of Tourism regional offices, 14 national tourist organisations, associations and embassies, 25 travel-essentials merchandisers, 21 food concessionaires, 9 insurers, 6 cruise and shipping lines, 5 theme parks and 6 other travel-related entities. The expo was co-presented by the Department of Tourism and the Tourism Promotions Board, with BPI as official bank partner and PLDT Enterprise as connectivity partner. Philippine Airlines, PAGCOR, Kaban Hotel & Casino Boracay, Duty Free Philippines and Hotel 101 Global sponsored the show, and eighteen media partners covered it. Visitors were holiday travellers, incentive and convention planners, government and business leaders, direct buyers and investors; the programme included raffle draws, corporate game shows, entertainment, exhibitor and sponsor presentations and a quiz bowl. Special awards went to the Korea Tourism Organization (Most Popular Booth), Ethiopian Airlines (Most Interesting Booth), the Taiwan Tourism Administration (Best Decorated Booth), DOT Region 1 – Ilocos Region (Most Unique Booth), Araw Hospitality Inc. (Most Sustainable Booth Design) and Puerto Princesa (Best TravelTour Expo Theme). In the post-show survey, 89% of sponsors and exhibitors rated their participation Excellent or Very Good, 88% rated the venue the same, 77% reported Excellent or Very Good post-fair business, and 68% said the expo was better than they expected. The 11th International Travel Trade Expo (iTTE), the B2B trade mart, ran alongside the main show. Full figures, floor plans, the survey and press coverage are on the TravelTour Expo page; the photographs are in the TravelTour Expo 2026 album.